Founded in 1979 in Italy, Alias is internationally recognized for its experimental approach to design, combining technical innovation, material research, and functional rigor. From its earliest projects, signed by designers such as Vico Magistretti and Giandomenico Belotti, the brand has established itself as a creative laboratory open to leading contemporary designers.

With iconic collaborations and numerous international awards, Alias has built a strong global presence, particularly in the residential, corporate, and outdoor segments. Its identity is defined by the balance between functionality and creative experimentation — a signature that shapes the concept of “Something Else” and the brand’s multifaceted DNA.